Description & Facts: The brief from Tourism Australia was to take people around Australia - in a way that traditional advertising ever could. Our aim was to develop a content platform that would fuel itself forever - a format that could be adapted for different segments, markets and countries and would never be the same story twice. The idea was to empower segments of travellers to travel to specific places and record their whole journey on camera. This content would then be edited down into 1 minute - hence it's title "trip in a minute".